About Us

About Us

Beingmate was first established in 1992

The baby & child industry is all about conscientiousness. Commercial interests should never harm the profession of the industry, but at the same time profession should reflect commercial value

MR.Sam Xie
Sam Xie(Chinese name Xie Hong)

Founder and Chief Scientist of Beingmate, Creator of theoretical system of “parenting and education of excellent babies”, Child Care Expert, Parenting Consultant .Mr. Xie Hong is an expert with fruitful results in the fields of food science, anthropology, sociology, philosophy, psychology and education.He created the theoretical system of “parenting and education of excellent babies”.He has written over 20 works include: “Scientific Scope and Evaluation Rules of Baby & Child Products”, “Infant Nutrition and Scientific Feeding”, “How to Cultivate a Champion Baby”,

“Infants’ Cognition, Language and Consciousness Generation”, “Beingmate Successful Parenting”, “Philosophical Business Thinking”, “Truths Told by Xie Hong”, “Confucian Businessmen’ Thoughts”, etc.

In 1992, Xie Hong, a graduate with dual degrees in food safety and philosophy, resigned from his university . With the concept of "developing exclusively for Chinese babies," he successfully developed the first formula food that matched the physiological characteristics of Chinese infants and toddlers, creating a new landscape for the development of domestic infant and child food products.

Milepost

  • Established the Hope Club and launched a support program for three child care

  • The Green Love has entered the Irish Pavilion, becoming the only milk powder brand to enter the Irish Pavilion at the first National Consumer Expo

  • Beingmate selected in CCTV’s “The Growing of The Great Brand

  • China milk powder brand special formula registered “0001”

    Beingmate medical baby food has been officially launched

  • The first domestic bran of specialty formulas got registered

    Food Research Institute was qualified as postdoctoral research center

  • Beingmate was selected into the typical enterprise case in emerging market at Harvard Business School

    Beingmate Love+ was registered as YP20170001

  • Became the first official Chinese sponsor of the 2015 Milan Expo in Italy

  • BEINGMATE was determined as Chinese famous trademark

    Anda Factory was built as one of the largest formula monomer manufacturers in Asia

  • Anda Factory was built as one of the largest formula monomer manufacturers in Asia

  • Beingmate built the strategic partnership with Red Crescent pavilion of International Red Cross at Shanghai World Expo, and set

  • The first Green Book on Corporate Social Responsibility(CSR) was released

  • Beingmate Breast Milk Research Center was founded

  • Beingmate has the largest market share of weaning food

  • Heilongjiang Beingmate Dairy Co., Ltd. Was founded in Anda

  • Beingmate stock was set up

  • Entered into the national market

  • Beingmate war founded

    Infant nutritional rice cereal was launched

Life is born out of love, the world is beautiful because of love

Beingmate believes that the human family is a community with a shared future, and well growing enterprises should shoulder social responsibility. Charity is Beingmate’s unshakable and glorious mission. Beingmate spreads the theme of "LOVE" through actions, dedicating love to those in need, becoming an advocate and practitioner of charity and public welfare, and donating a total value of over 1 billion yuan to infants and children worldwide.

Contact Us

National Customer Service Hotline:
9510-5377 / 400-1777 177
Office Address:
No.1 Weiye Road, Binjiang District, Hangzhou, Zhejiang, China